"Remember that a person's name is, to that person, the sweetest and most important sound in any language.”
- Dale Carnegie, How to Win Friends and Influence People
Nothing is as personal as our own name. It's what defines us, how everyone knows of us and, if our name is on something, we rarely let it go.
When it comes to products, as soon as something is personalized, our mindset changes and the life time of that product increases
Monograms, personal messages, names and more can now be seen on all sort of products making the customer experience that much richer.
The Glenlivet recently launched the ability to add a personalized label to selected bottles of their scotch making them the ultimate personal gift
Consumers are now looking for more targeted and individual experiences and personalized products are now becoming an expectation.
You don't have to look far to see the leading brands that are adding the ability to add your name or monogram to their products.
Tumi , gives you the ability to add a monogram to their patch free of charge and will do it through their on-line channel as well as if you shop in-store, creating the ultimate personalized experience. Walk in, pick a bag, walk out with you name on it.
Pop and Suki, the women's accessory company that launched last year has seen explosive growth thanks to celebrities spotted toting the brand such as Emily Ratajkowski, Jamie King, Nina Dobrev, Jessica Alba and Cara Delevingne to name a few. They quickly added the ability to add a name to products and just recently added a selection of icons to choose from.
With the personalization trend on the rise and becoming increasingly easier to implement, brands and marketers have the targeted ability to engage, convert and retain customers in the most meaningful way, your name.